Long time no write
A lot has happened since Feb. 2007! I 'm kinda sorry I haven't kept up with this blog, but now I will try to blog weekly.
We still haven't achieved our goals, but I am not giving up! I WILL have a multi-million dollar company. It's just taking a little longer than I hoped. The housing crisis and economy this summer hasn't done any favors to the window treatment business as a whole.
We are going to work with a large national company that sells blinds and now we will supply valances to their customers. We are working with a top-notch marketing company to revamp our image and to help us get some investment dollars, because that's what we are going to need to get to the next level. At this point I have 23 licensees around the country who do in-home consultations to sell the product. I am working on support and training for them.
This past spring, we had a bit of bad luck when the tornado ripped through the Georgia World Congress Center, closing the Atlanta Home Show, our largest source of leads for spring and summer. We decided not to let it get us down, and one of our licensees had a connection with the people who run the International Window Coverings Expo, which was to be held two weeks from the Home Show. It, too, was at the GWCC, but it was a go. So we got a booth there, and exhibited.
One of the seminar speakers there, who was speaking on the Future of Window Treatments, mentioned us! She said that Velegance (Breeze's product line) was the way of the future for window treatments, and that we had the most innovative product on the whole showroom floor! Needless to say we got a lot of interest after that. Our booth was always full--but that's just par for the course. Our booth is full no matter what show we are in, because people are fascinated by our product!
Anyway, the busy season for window treatments is upon us, and with the added sales force between licensees and the national blinds company, we anticipate a great third quarter!
We still haven't achieved our goals, but I am not giving up! I WILL have a multi-million dollar company. It's just taking a little longer than I hoped. The housing crisis and economy this summer hasn't done any favors to the window treatment business as a whole.
We are going to work with a large national company that sells blinds and now we will supply valances to their customers. We are working with a top-notch marketing company to revamp our image and to help us get some investment dollars, because that's what we are going to need to get to the next level. At this point I have 23 licensees around the country who do in-home consultations to sell the product. I am working on support and training for them.
This past spring, we had a bit of bad luck when the tornado ripped through the Georgia World Congress Center, closing the Atlanta Home Show, our largest source of leads for spring and summer. We decided not to let it get us down, and one of our licensees had a connection with the people who run the International Window Coverings Expo, which was to be held two weeks from the Home Show. It, too, was at the GWCC, but it was a go. So we got a booth there, and exhibited.
One of the seminar speakers there, who was speaking on the Future of Window Treatments, mentioned us! She said that Velegance (Breeze's product line) was the way of the future for window treatments, and that we had the most innovative product on the whole showroom floor! Needless to say we got a lot of interest after that. Our booth was always full--but that's just par for the course. Our booth is full no matter what show we are in, because people are fascinated by our product!
Anyway, the busy season for window treatments is upon us, and with the added sales force between licensees and the national blinds company, we anticipate a great third quarter!
posted by Janice Cairns at Thursday, August 07, 2008
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